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Nissan Al- Babtain Elevates Customer Experience With a Special Ramadan Aftersales Service Campaign

© Provided by Albawaba.com Owners of Nissan models prior to May 2016 will now be entitled to a 30% discount ...

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Here's How Brands Can Harness the Power of Music to Create New Customer Experiences

© Getty Images Having fun Many brands don’t use music in their campaigns–here’s why they are missing out. “Why do ...

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Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think

While Madison Avenue has long known — and researched — the role emotions play in advertising and media engagement, a ...