Christian Radio Net Promoter Score Soars
FRED JACOBS, President of JABOBS MEDIA shared that radio stations filled an emotional need in 2021, “While radio listening dropped due to in-car listening considerably slipping especially during the earliest months of the pandemic, many consumers rallied around their favorite stations. They gravitated to personalities and programming they were familiar with and they could count on. Stations that did an exemplary job of reflecting the local vibe … supporting local businesses and essential workers … may have helped power these all-important net promoter scores. Radio’s listening levels may have taken a hit, but others became more appreciative of and engaged with their P1 stations. Trusted personalities had a chance to connect with fans in far more intimate ways than was even possible in a COVID year. The pandemic shook most of us to our cores. And so trusted, familiar, empathetic, and resonant media partners may have had an edge.” Read more at JACOB’s BLOG.
« see more Net News